This self-promotional effort by an unemployed Egyptian team of art directors and copywriters is simply brilliant.
The bored and jobless advertising enthusiasts figured the best way to attract attention from ad agencies is by showing their skills with ads about themselves. They become the product.
The team (which could be contacted at packednready@gmail.com) asked their friend Hussein Shabban to photograph these fun, witty ads. We see the two man team lounging on the bed in their messy bedroom and fighting with Star Wars-style light sabers in a shop. They are obviously bored and jobless.
In order to communicate their nationality to the International ad agencies, the guys don masks of Egyptian Pharaohs and gods.
The ads were published in July 2008, and I have a feeling these guys won't be out of work for long.
See another creative self-promotion in the ad world:
Key Themes Behind This Trend
- Self-promotion Advertising
- Opportunities for jobless individuals to create self-promotional ads to showcase their skills and attract attention from potential employers.
- Creative Personal Branding
- The use of unique and innovative approaches by job seekers to market themselves as a product in order to stand out in competitive industries.
- Unconventional Job Search Methods
- Exploring alternative methods such as self-promotional ads to break through traditional job application processes and capture the attention of employers.
Where This Applies
- Advertising
- Advertising agencies can leverage the creativity and unique approaches of job seekers who showcase their skills through self-promotional ads.
- Marketing
- Marketing professionals can use creative personal branding techniques to differentiate themselves in a crowded marketplace.
- Human Resources
- Human resources departments can explore unconventional job search methods to discover talented individuals who think outside the box and take innovative approaches to job hunting.
