Domino's Pizza is trying to capitalize on the huge viral buzz of the new Batman movie, The Dark Knight, with a special pizza. The New Gotham City Pizza comes in a special Gotham City Pizza Box, and is available for $9.99 through July 27.
In order to feed the fans' insatiable appetite of everything batman, the special delivery box comes in four variations that highlight different parts of the Dark Knight's costume: the mask, arm gauntlets, chest emblem, and of course, the utility belt.
So what kind of pizza would The Dark Knight eat? A large, hand-tossed pizza supplemented with 50 percent more pepperoni than usual.
Domino's unveiled a new commercial entitled, Gotham Delivery, to promote the special offer.
See more awesome Dark Knight trends below:
What's Driving This Trend
- Viral Marketing Campaigns
- Domino's capitalizes on the viral buzz of The Dark Knight with their Batman Pizza promotion.
- Themed Packaging
- The special Gotham City Pizza Box and its various designs highlight different parts of Batman's costume.
- Limited-time Offers
- The New Gotham City Pizza is available for a discounted price of $9.99 only until July 27.
Who This Affects Most
- Fast Food
- Fast food chains can adopt viral marketing campaigns and limited-time offers to drive engagement and boost sales.
- Packaging
- Packaging designers can explore opportunities for themed packaging to enhance product branding and create an immersive experience for customers.
- Entertainment
- Movie studios and entertainment companies can collaborate with food chains to create promotional tie-ins for popular films, maximizing brand exposure.
