This commercial for insurance company Nationale-Nederlanden depicts a family joyfully singing a rendition of "do re mi." This clever advertisement brings a surprising twist at the end of the video. The ad is initially entirely sunshiny and sweet, showing the singing family passing pails full of water to one another. The video is full of light hues, sunspots and rainbows so jovial that you almost want to join the family in song.
As the camera pans between the singing members of the family, it is revealed that the family is trying to put out the fire on their flaming vehicle. The clever commercial shows that the family's remarkably good attitude and ability to sing is all due to knowing that Nationale-Nederlanden has kept their family safe and insured.
Why This Trend Is Growing
- Interactive Advertisements
- Disruptive innovation opportunity: Create commercials that engage viewers by incorporating unexpected twists or interactive elements.
- Emotional Advertising
- Disruptive innovation opportunity: Develop advertisements that evoke strong emotions in viewers, effectively connecting them to the brand or product.
- Narrative Marketing
- Disruptive innovation opportunity: Utilize storytelling techniques in commercials to captivate audiences and create a memorable brand experience.
Industries Being Reshaped
- Insurance
- Disruptive innovation opportunity: Introduce innovative insurance products or services that emphasize safety and peace of mind.
- Advertising
- Disruptive innovation opportunity: Explore new ways to engage consumers and create memorable advertising campaigns like the Nationale-Nederlanden commercial.
- Film and Video Production
- Disruptive innovation opportunity: Incorporate unexpected twists or narrative elements into film and video production to capture audience attention and create memorable content.
