Travelling in Luxury

Japan Airlines Introduces First Class Suites

Japan Airlines is introducing luxury suites in first class cabins on the Tokyo – New York flights aboard their new 777-300ER aircraft starting August 1, 2008.

The suites are 'ultra-sweet' with cushy padded leather reclining seats, where passengers are equipped with, “Bose noise-cancelling headphones and on their own personal 19-inch personal TV screen can enjoy the latest movies, music and games using JAL's state-of-the-art audio-visual-on-demand (AVOD) in-flight entertainment system,” according to JAL. With the touch of a button the seats convert into a bed for sleeping, not just an uncomfortable cot either; JAL has commissioned Tempur-Pedic International Inc. to custom make the beds' mattresses.

Forget your PJs? Not a problem, the airline says, “loungewear is also offered in the JAL Suite. A cardigan embossed with a gold-colored JAL First Class logo and matching pants made of 100% pure cotton have been exclusively designed for JAL by the designer Aoshi Kudo.”

Perhaps after your nap your feeling a little famished? JAL notes, ”when dining onboard, passengers in the JAL Suite can now order whatever they like, whenever the like, as often as they like. In the JAL Suite, no meal times will be fixed to give passengers the full freedom to choose when they what to eat.” Dinner is served in either American or Japanese style on exclusive tableware designed just for JAL.

If you're planning a trip via JAL first class this fall, book your suite now as there are only 8 suites available.

Luxury Suites in First Class
Opportunity for airlines to provide high-end, personalized experiences in first-class cabins.
Customized In-flight Entertainment
Opportunity to enhance in-flight entertainment systems with state-of-the-art technology and personalized content.
Exclusive Amenities and Dining Options
Opportunity to offer unique amenities and flexible dining options to enhance the first-class travel experience.

Where This Applies

Airlines
Airlines can innovate by introducing luxury suites and personalized amenities in their first-class cabins.
Entertainment Technology
Companies can develop customized in-flight entertainment systems with advanced features for airlines.
Luxury Goods
Luxury brands can partner with airlines to design and provide exclusive amenities for first-class passengers.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 43%
Freshness 8%

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