Giving cities a typographic personality, the 'What font is your city?' infographic matches American cities to fonts. Commissioned by real estate site Movoto, the infographic details out what font represents each American city and why. Ten cities were chosen to be honored with a font pairing by employees at Movoto.
Each font in the chart was chosen by looking at the personalities of the cities in question. Three adjectives that describe each city were chosen. The adjectives were then used to match a corresponding font. Whether the city is "bold, ridged or whimsical," Movoto has a font to match it. New York was given a tall, thin and structural font to represent its reputation as a hub for fashion and business. Chicago was paired with a rough script font to signify the windy city's industrial nature.
Why This Trend Is Growing
- City Typographic Personality
- Creating unique typographic representations of cities can add a new layer of branding and visual identity to a city's image.
- Emotional Branding Through Fonts
- Employing typography to match a city's personality can be a powerful technique for creating a connection between consumers and the city itself.
- Infographics and City Identity
- Using infographics to visually represent a city's identity can be an effective tool for promoting tourism and increasing cultural awareness.
Industries Being Reshaped
- Graphic Design
- Graphic designers could specialize in creating city typographic identities for branding and promotion purposes.
- Marketing
- Marketers could use city typography and infographics as a way to create an emotional connection with consumers and promote tourism and cultural awareness.
- Real Estate
- Real estate companies could use city typography to create unique branding for their properties and communities.
