Modernizing George R.R. Martin’s Game of Thrones houses, Shutterstock's 'Game of Brands' re-imagines families as corporations. The houses battling it out for the iron throne in Martin’s series are eerily similar to corporations in today's modern climate. In the 'Game of Brands,' instead of fighting over a throne, firms are fighting over customer equity. Each image was created with the help of Photoshop from stock photos by designer Elliott Scott.
Each transformation from archaic house to modern corporation plays on the strengths of each family. House Targaryen was reinterpreted as an airline called 'Air Targaryen' while the seafaring House Greyjoy became 'Greyjoy cruises.' In addition, the thrifty Lannisters were turned into an investment group and the Starks were turned into an adventure clothing retailer called 'Stark Outfitters.'
What Makes This Trend Stand Out
- Corporate Translations
- The trend of translating fictional or historical entities into modern corporations for promotional or marketing purposes.
- Brand Parody
- The trend of creating humorous or satirical representations of well-known brands or franchises for entertainment or advertisement purposes.
- Corporate Storytelling
- The trend of using fictional narratives to create brand stories, products or campaigns that appeal to consumers' emotions and values.
Sectors Adopting This
- Marketing and Advertising
- Opportunity for creating brand parodies or corporate translations that resonate with consumers and increase brand awareness and engagement.
- Entertainment and Media
- Opportunity for using corporate storytelling or brand parodies to promote movies, TV shows, video games, or books that have a strong fanbase or cultural impact.
- Fashion and Retail
- Opportunity for creating merchandising or promotional products that reflect the narrative and branding of fictional or historical entities translated into modern corporations.
