adFunture collaborated with eight global brands to create a special edition YOKA, a vinyl panda figure, to help raise money in support of the victims of China's recent earthquake.
The participating labels are Puma, DITA Eyewear, Staple Design, Suitman, Black Cross, GUE, and Revelator.
Only 100 pieces of the 10-inch tall vinyl figure will be available for sale on June 12th, 2008. Each figure sells for $100, with all proceeds being donated to Red Cross Society of China.
Why This Trend Is Growing
- Tragedy Relief Collaboration
- Collaborating with brands for tragedy relief support.
- Limited Edition Fundraisers
- Offering limited edition products to raise funds for charitable causes.
- Vinyl Collectibles for Charity
- Creating collectible vinyl figures for charitable purposes.
Industries Being Reshaped
- Fashion
- Fashion brands can collaborate and release limited edition products for relief support.
- Toy and Collectibles
- Toy and collectible companies can produce limited edition models to raise funds.
- Non-profits
- Non-profit organizations can partner with brands to create special fundraising products.
