Deviously Dark Editorials

The Numéro France May 2013 Shoot Features Model Catherine McNeil

While several spring fashion shoots are centered on bright colors and floral accents, the Numéro France May 2013 editorial decided to focus more on a dark and edgy theme, showcasing model Catherine McNeil in all sorts of sultry and revealing ensembles.

The editorial has McNeil dressed in all-black clothing, from amazingly studded sleeveless ensembles to see-through shawls and leather jackets. Set against a shadowy black background, the photo shoot serves to give off a devious and mysterious vibe. There's a sense of thrill and uncertainty when you observe this editorial, and the blending of the dark clothing and almost non-existant background serves to make McNeil stand out even more.

If you're looking to go a little edgy this summertime, then the Numéro France May 2013 editorial will definitely put you in the right direction.

Dark Fashion
Opportunity for fashion brands to explore darker and edgier styles.
Shadowy Backgrounds
Potential for photographers to experiment with dark and mysterious backgrounds.
Sultry Ensembles
Demand for sultry and revealing clothing options in the fashion industry.

Sectors Adopting This

Fashion
Fashion brands can create new lines and campaigns that embrace a darker and edgier aesthetic.
Photography
Photographers can offer unique shoots with shadowy and mysterious backgrounds.
Clothing Retail
Opportunity for retailers to offer sultry and revealing ensembles that cater to edgier fashion trends.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 65%
Freshness 8%

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