Mujeres Asesinas is a new TV series that is making its media debut on Facebook. The show, which translates to murderous women, touches on family violence and unravels a plot where common women are transformed into murderers as a result of the unforeseen circumstances of life.
With an intelligent and strong launch through Facebook -- where they published each murderer profile and its history -- the Mujeres Asesinas show is stirring up curiosity about their 13 actresses. The success demonstrates the huge advantage networking has on Facebook. This could be the new way to pre-launch TV shows!
Key Themes Behind This Trend
- Social Media TV Launches
- The trend of releasing new TV series through social media platforms presents an opportunity for disrupting traditional TV promotion strategies.
- Personalization in TV Content
- TV series that touch on sensitive topics and resonate with audiences on a personal level can disrupt the traditional formula of TV programming and generate a loyal audience.
- Alternative Distribution Channels for TV Shows
- Making use of non-traditional channels of distribution like Facebook for releasing TV shows illustrates a potential future trend in the industry, opening up new possibilities for smaller production houses and independent content creators.
Where This Applies
- Entertainment Industry
- The entertainment industry should look at incorporating a strategic focus on social media to promote new TV shows and other related services.
- Social Media Industry
- The social media industry should explore how they can increase market share by catering to the needs of TV show producers, distributors, and independent content creators.
- Digital Content Production Industry
- Digital content production industry professionals should explore alternative distribution channels and pre-release promotions for TV series on social media platforms to expand their reach.
