Miracle Fruit Parties

Flavor Tripping Events

Franz Aliquo, the self proclaimed 'Supreme Commander' hosts the 'Flavor Tripping' parties at which guests, after paying their admission fee of $15, are given a single South African miracle fruit and are told to, “pop it in your mouth and scrape the pulp off the seed, swirl it around and hold it in your mouth for about a minute,” he said. “Then you're ready to go.”

“The berry rewires the way the palate perceives sour flavors for an hour or so, rendering lemons as sweet as candy,” according to the New York Times.

The effect apparently lasts for about an hour, in which party goers experiment, eating things like, lemons, radishes, brussel sprouts and drinking vinegar. Supreme's parties are popular in N.Y. and San Francisco.

Check out our previously Miracle Fruit coverage:

Flavor Tripping Events
Opportunity for event planners to create unique and interactive experiences by incorporating flavor tripping parties into their offerings.
Palate Perception Rewiring
Potential for companies to develop products or services that temporarily alter the way people taste and perceive flavors, opening up new culinary experiences.
Sensory Exploration
Growing interest in sensory exploration and experimentation, presenting opportunities for businesses to create innovative taste and flavor-related experiences.

Sectors Adopting This

Event Planning
Event planning industry can capitalize on the trend by offering flavor tripping parties as a unique and memorable experience for clients.
Food and Beverage
Food and beverage industry can innovate by incorporating miracle fruit or similar taste-altering ingredients into their products to create novel flavor experiences.
Hospitality and Tourism
Hospitality and tourism industry can attract customers by including flavor tripping events as part of their offerings, providing a memorable and immersive experience.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 28%
Activity 77%
Freshness 8%

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