Rule-Breaking Market Ventures

The Criterion Institute Attempts to Shift Energies

Founded by Joy Anderson, who is featured in the Vimeo, Criterion Institute is an organization that is based in Connecticut. It looks at a mix between social and environmental in order to shift the way we normally understand and do things.

"We constructed these systems. We made up the rules of finance, markets and systems. The relaxing thing? We can change them," the Criterion About page writes. "It is vital today that we share an imagination that we can create a different market system."

The way in which they attempt to change the rules includes field-building initiatives and conversation. The focus is on the market rather than the micro business-level itself.

Contact Information
Criterion Institute website
Criterion on Facebook
Criterion on Twitter
Criterion on LinkedIn

Shifting Market Paradigms
Disruptive innovation opportunity: Developing new models and frameworks for market systems that challenge traditional approaches.
Social-environmental Integration
Disruptive innovation opportunity: Creating strategies that combine social and environmental impact to drive positive change.
Market System Redesign
Disruptive innovation opportunity: Rethinking and reimagining the rules, regulations, and structures of market systems.

Who This Affects Most

Finance
Disruptive innovation opportunity: Redefining financial systems and exploring alternative approaches to traditional finance.
Entrepreneurship
Disruptive innovation opportunity: Fostering a new breed of entrepreneurs who prioritize social and environmental impact alongside profitability.
Sustainability
Disruptive innovation opportunity: Introducing innovative solutions and products that promote sustainable practices in various industries.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 28%
Freshness 8%

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