For the 2013 Life Ball that will take place in Vienna on May 25, Roberto Cavalli has collaborated with MINI to recreate a fashionable car.
Life Ball is one of the most major-scaled AIDS charity events that hosts thousands of people. The event auctions off a re-invented MINI car each year to give to the charity. Roberto Cavalli is this year's designer and will be radiating his fierce fashion sense onto this year's art canvas, the MINI Paceman.
The idea of fashion collaborating with the auto industry is exciting. Last year's MINI Roadster was designed by Franca Sozzani, the chief editor of Italian VOGUE, and was a gorgeous purple with spring-inspired floral patterns surrounding the top.
Roberto Cavalli's design could not come any sooner to sooth the anticipating crowd, which I am a part of.
Why This Trend Is Growing
- Fashion-auto Collaborations
- Opportunity for fashion and auto industries to collaborate and create fashionable cars.
- Charity Partnership
- Charity events partnering with industries to auction off redesigned cars for a good cause.
- Artistic Car Designs
- Innovation in creating artistic designs on cars as a canvas for artists and designers.
Industries Being Reshaped
- Fashion Industry
- Fashion industry can integrate car designing into its portfolio and collaborate with auto makers.
- Auto Industry
- Opportunity for auto industry to collaborate with fashion designers and create unique car designs.
- Charity Industry
- Non-profit organizations can partner with industries to auction off unique car designs for fundraising.
