Eccentrically Oversized Outerwear Editorials

The Marble Cake i-D Online Fashion Story is Edgy

The 'Marble Cake' i-D Online editorial features Elite Models face Emily Meuleman. Emily is captured by the lens of photographer Nicole Maria Winkler while posing against a marble-enriched stone studio backdrop.

The model sports an eccentric wardrobe of oversized outerwear, patterned textiles and exaggerated silhouettes that are hand-picked by stylist Lilia Toncheva O’Rourke. From its rich color palette to its sculptural shapes, these pieces stray from tradition and embrace the unexpected.

In addition to its artful wardrobe, the 'Marble Cake' i-D Online editorial endorses androgynous minimalism when it comes to hair and makeup. Emily sports sleek tresses and barely there cosmetics by MAC beauty artist Anne Sophie Costa while posing in a slew of edgy designer garments.

Exaggerated Silhouettes
Opportunity to create innovative pieces that push the boundaries even further, experimenting with shapes and volume.
Marble Enriched Backdrops
Chance to bring luxury to spaces, by using unique textures, colors, and materials for photography.
Androgynous Minimalism
Potential to create more unisex looks and simplify beauty standards, promoting self-expression for all.

Industries Being Reshaped

Fashion
Innovation opportunity to create unique garments that blend art and fashion, creating a distinct brand identity.
Photography
Opportunity to push the creativity of shoots and create unique visual experiences using unexpected materials and textures.
Beauty
Opportunity to explore more genderless beauty and expand the definition of beauty standards and inclusivity.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 79%
Freshness 8%

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