For those competitive gamers out there who want a real celebration for their victory, this beer video game awards its victor the ultimate prize: a tall cool beer.
'The Last Barfighter' is an arcade game similar to that of 'Street Fighter' in that you choose a character and button mash and bottle smash to the death. Forget about Ryu's Hadouken or Chun-Li's Spinning Bird Kick, you'll be doing epic attacks like Head Butt and Butt Slap with these crazy characters. Instead of being rewarded with tokens to buy toys at the arcade, you will have your cup filled with a refreshing brew of Big Boss beer right from the console itself.
Be sure to check out Ian Panganiban's interview for a detailed look at this beer video game and for an inside peek at his time at Trend Hunter.
Why This Trend Is Growing
- Beer-dispensing Video Games
- Gaming companies can innovate by combining physical interactive games and drink delivery systems to offer this unique gaming experience to customers.
- Interactive Arcade Games
- Other arcade games can be transformed into interactive gaming experiences where players are rewarded for their victories with discounts or free drinks served at the console.
- Gamification of Drinking
- Drinking games or challenges can be created for bars or house parties that combine gaming and drinking, making it an engaging and interactive experience.
Industries Being Reshaped
- Gaming
- Gaming companies can create arcade bars or gaming lounges that serve alcohol to customers, attracting both gamers and drinkers alike.
- Hospitality
- Bars or nightclubs can incorporate interactive drinking games or challenges, which can enhance the social experience and increase customer engagement.
- Marketing
- Brands can partner with bars or gaming companies to sponsor drinking game events, creating brand recognition and engagement among consumers who attend and participate.
