The Harley-Davidson commercial that is running in France right now is entitled with the oxymoron 'Parfaitement Trop,' which is the motto for their perfectly 'too much' brand image.
Giant motorcycles with shiny chrome parts glistening all over and intensely roaring motors are such extremely macho vehicles that the brand is able to poke fun this image with an over-the-top commercial. The ad features a man who jumps out of his loft bed in the morning and cartwheels to the kitchen where he downs coffee straight from the pot, eats whole eggs raw and toasts his bread decoratively with a torch. He is the type of man who doesn't take out the trash, he throws it out the window.
Harley-Davidson entices the man who desires a perfectly too much lifestyle.
Why This Trend Is Growing
- Over-the-top Lifestyle
- Opportunity for companies to create products and services that cater to consumers' desire for a luxurious, excessive lifestyle.
- Stereotypical Masculinity
- Potential for businesses to challenge and redefine traditional gender roles, catering to a more diverse market.
- Humorous Advertising
- Possibility for brands to use humor and satire in their marketing campaigns, creating memorable and shareable content.
Industries Being Reshaped
- Motorcycle Manufacturing
- Opportunity for motorcycle companies to embrace and enhance their brand image to attract consumers looking for a larger-than-life experience.
- Luxury Goods
- Potential for luxury brands catering to consumers who desire over-the-top, indulgent lifestyles, by promoting exaggerated versions of their products.
- Marketing and Advertising
- Possibility for advertising agencies to create humorous and satirical campaigns that challenge traditional advertising approaches and stand out from the competition.
