Late in 2012, Hollywood star Joseph Gordon-Levitt founded hitRECord, a collaborative studio that has just released its first short: the stunning 'Flickering Lights.'
The whole purpose of hitRECord is to help short film makers express their stories and poetry through artist collaboration. In the case of 'Flickering Lights,' the concept couldn't be much simpler, and it's this simplicity that makes the short so mesmerizing. Using footage submitted by collaborators all over the Internet, the film opens with a shot of Gordon-Levitt on a darkened stage, asking everyone to start shooting with flash and holding up their phones, ergo creating an impromptu light show. The film then rapidly cuts to footage of all sorts of flickering lights throughout urban society; all while the poem 'Give Me All the Flickering Lights,' is read by its writer, hitRECord member Wirrow.
It's fascinating how a short film about such a simple concept as flickering lights could be so hypnotic and thought provoking. If releases like this are what hitRECord has in store for the future, the collaborative studio has some bright lights ahead.
What's Driving This Trend
- Collaborative Studio
- Opportunity for businesses to create platforms that facilitate collaboration among artists and filmmakers to produce innovative content.
- Crowdsourced Filmmaking
- Potential for businesses to leverage the power of the crowd by soliciting footage and content from contributors worldwide to create compelling films and videos.
- Simplicity in Storytelling
- Disruptive innovation opportunity for companies to explore minimalist and simple storytelling techniques that captivate audiences and evoke emotions.
Who This Affects Most
- Film and Entertainment
- Potential for disruption through the development of collaborative platforms and crowdsourcing methods that revolutionize the way films are created and distributed.
- Digital Media and Technology
- Opportunity to create innovative tools and platforms that enable collaboration, crowdsourcing, and storytelling, transforming the way content is produced and consumed.
- Art and Creative Industries
- Potential for disruptive innovation by embracing simplicity in storytelling and leveraging collaborative platforms to facilitate artistic expression and creative collaboration.
