Many seem to think that the future of paper is void and null due to all the progress in technology and the virtual conversion capabilities of any and all print mediums.
However, as this ad for Le Trefle toilet paper playfully demonstrates, paper will never go completely out of existence. The commercial shows a husband completely smug with his iPad and feeling superior to his wife who insists on using paper for daily activities. With no use of dialogue except his exacerbated “Emma” each time he catches her, the ad can be understood by anybody, even those who watch commercials on mute.
The wife ends up teaching him a lesson about the security of the future of paper when he reaches for the toilet paper.
What Makes This Trend Stand Out
- Digital Vs Paper
- Disruptive innovation opportunity: Explore ways to integrate digital and paper mediums to enhance user experiences and cater to diverse preferences.
- Nostalgia Marketing
- Disruptive innovation opportunity: Capitalize on nostalgia by creating ads or products that playfully showcase the enduring value and relevance of traditional mediums.
- Sustainable Packaging
- Disruptive innovation opportunity: Develop eco-friendly alternatives for packaging materials to address environmental concerns and promote responsible consumption.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Incorporate interactive elements in print advertisements that seamlessly bridge the gap between digital and paper mediums.
- Paper Manufacturing
- Disruptive innovation opportunity: Invest in research and development to create innovative paper products that challenge the perception of paper as outdated.
- Sustainability
- Disruptive innovation opportunity: Collaborate with packaging companies to design sustainable packaging solutions that reduce waste and promote environmental stewardship.
