There was a sense of excited anticipation for the Balenciaga Fall 2013 collection.
Alexander Wang, a known fixture in the New York fashion world, is known for his success with outfitting the city's cool girl elite. With his appointment as new creative director of the brand, the question arose of whether he'd live up to the legacy set not only by Cristóbal Balenciaga, but by Wang's predecessor Nicolas Ghesquière.
The promise of a fresh perspective along with Wang's known creative excellence did not disappoint. It seems that the designer chose to update classic silhouettes with inspiration form the brand's rich historic archives. There was an air of tasteful minimalism combined with a monolithic palette that made for a poetic ode to the past. Though it seems that the Balenciaga Fall 2013 collection also saluted to an exciting future that is to come with Wang's leadership.
What's Driving This Trend
- Minimalism Reinvention
- New fashion collections are being re-invented by introducing a minimalist approach to popular classic silhouettes.
- From Legacy to Future
- Designers are taking inspiration from historical brand archives and using them to create collections that celebrate the past and look forward to the future.
- Refreshing Experiences
- Customers are looking for designers to bring new creative perspectives to established brands, using fresh ideas to create fresh new experiences.
Who This Affects Most
- Fashion
- Designers in the fashion industry can create disruptive innovation opportunities by taking a minimalist approach to traditional designs.
- Historical Preservation
- Archivists and curators can find ways to disrupt the industry by incorporating more modern takes on classic silhouettes to preserve a brand’s historical identity while staying current with modern design trends.
- Retail
- Retailers can disrupt the industry by emphasizing bringing fresh creative perspectives to well-known brands, providing customers with new experiences and reasons to shop.
