Leo Burnett Chicago's work for the CLIOs -- the largest advertising award show of its kind -- is an attempt at making ads for ads. Alongside quippy descriptions of creative-minded activities surrounding the awards shows, the ads are visually stunning.
A champagne bottle, a carton of Chinese takeout, a cup of coffee and a hipster are all horizontally sliced to provide a dazzling image next to "percentages" of creative activities. Burnett creatives Pablo Jimenez and Doug Burnett originally had ideas for presenting more solemn statistics concerning the ad business, but why not go for a laugh?
This angle certainly paid off. Perhaps the best revelation of the ads concerns its digital side. The images were not generated by a computer and were rather taken with a conventional camera.
What's Driving This Trend
- Infographic-style Advertising
- Opportunity for brands and advertisers to create visually stunning ads that use infographics to convey information.
- Humorous Advertising Campaigns
- Opportunity for brands to create clever and humorous ad campaigns that resonate with consumers.
- Authentic Visuals in Advertising
- Opportunity for brands to use authentic visuals created with conventional cameras to appeal to consumers.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity for advertising agencies to adopt infographic-style advertising and create visually appealing campaigns.
- Marketing
- Disruptive innovation opportunity for marketers to leverage humor in advertising campaigns to engage and connect with consumers.
- Photography
- Disruptive innovation opportunity for photographers to explore the use of authentic visuals and conventional cameras in advertising photography.
