Royal Tartan Runways

The Moschino Fall 2013 Collection is an Ode to British Guards

The Moschino Fall 2013 ready-to-wear collection is an explosive patterned debut. The sensational series boasts an overload of plaids, punchy grid silhouettes and tailored garments. The collection was kept cohesive with flamboyant accessories such as felt British guard-inspired hats and badge adorned sashes.

Moschino made a splash this season with its red-centric collection. The looks are brazen and command attention when walking down the runway. Phenomenal ensembles include a bold tartan blazer paired with a matching messenger bag, a black lapel jacket with a matching vest layered over a monogrammed kilt and a stylish structured red-buttoned peacoat.

The Moschino Fall 2013 ready-to-wear collection is heavy on the tartan and ready to serve and protect fashionistas everywhere.

Plaid Overload
Fashion brands can experiment with mixing and matching different plaid patterns in their collections for visual interest.
British-inspired Accessory Line
Designers can create accessories inspired by British guards, such as felt hats and badge adorned sashes, to complement their collections and add a unique edge.
Monogramming Everything
Fashion companies can offer monogramming services to their customers, elevating the personalization and exclusivity of their products.

Sectors Adopting This

Fashion
Clothing and accessory brands can reference Moschino's tartan-heavy collection to add a bold and colorful edge to their designs.
Textile
Textile manufacturers can explore creating unique plaid patterns and designs for use in fashion and other industries.
Personalization Services
Brands in the customization and personalization industry can use the trend of monogramming on clothing and accessories as a selling point for their services.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 71%
Freshness 8%

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