We've all seen extreme sports before, but did you ever think you'd see a car backflip?
MINI Cooper teamed up with French daredevil Guerlain Chicherit to launch a MINI Cooper into the air for an unassisted full 360 degree car backflip. A stunt similar to this was attempted last year by Hot Wheels, but it could only be achieved with the help of a large loop starting point.
In this stunt, Guerlain Chicherit had to hit the 25 ft quarter pipe at exactly 37 mph. If he was going too slow, the car wouldn't have enough torque to rotate 360 degrees. However, if he went too fast, the car would go further forward and not high enough to clear the landing ramp. The landing ramp was made entirely of snow, which gave Chicherit a relatively soft landing.
What Makes This Trend Stand Out
- Car Backflip Stunts
- The increasing popularity of car backflip stunts in extreme sports presents an opportunity for automotive companies to sponsor and showcase their vehicles in unique and thrilling ways.
- Extreme Sports Marketing
- The trend towards extreme sports stunts presents opportunities for companies to market their products in innovative ways that appeal to thrill-seeking audiences.
- Unassisted Extreme Stunts
- The success of the unassisted full 360 degree car backflip opens up new possibilities for other extreme sports athletes and companies to create groundbreaking and exciting stunts without relying on external assistance.
Sectors Adopting This
- Automotive Industry
- The use and showcasing of vehicles in extreme sports stunts provides automotive companies with a unique marketing opportunity that can showcase the performance and capabilities of their vehicles.
- Sports Marketing Industry
- The growing popularity of extreme sports stunts presents opportunities for sports marketers to create innovative and exciting campaigns that build brand awareness and loyalty among their target audience.
- Entertainment Industry
- The entertainment industry can capitalize on the hype generated by extreme sports stunts by incorporating them into films, TV shows and other forms of popular entertainment.
