The In4mation and Stussy lookbook is now available for fans of the skate wear brands. Shot in California, the lookbook takes shape in the form of both photos and video for this collaboration.
The video lookbook essentially captures a day in the life a California skate crew. It follows them from their homes as they prepare for the day to their free skate through parks and urban centers. The clip isn't so much about showcasing amazing skateboard tricks (because truthfully there aren't many notable tricks), but rather to put the viewer in the scenarios this In4mation Stussy collaboration is meant for.
The idea behind this concept is if viewers can picture themselves hanging with their friends and being active in an urban environment, then maybe they'll be able to visualize themselves wearing the clothes too.
What's Driving This Trend
- Video Lookbooks
- Using video in lookbooks to create an immersive brand experience.
- Authentic Lifestyle Representation
- Showcasing real-life scenarios to help consumers relate to the brand and its products.
- Urban Activewear
- Creating clothing lines that are functional and fashionable for urban environments.
Who This Affects Most
- Fashion Retail
- Fashion retailers can incorporate video lookbooks to provide a more engaging shopping experience.
- Skateboarding
- Skateboarding industry can use authentic lifestyle representation to connect with their target audience and showcase their products in real-life scenarios.
- Sportswear
- Sportswear brands can explore the urban activewear trend and focus on creating stylish and functional clothing for urban settings.
