The U.S. Alteration 2013 Spring preview stars famous rapper Lupe Fiasco. The color coordinated and magnetic photo series pairs the essence of Lupe with a workwear-inspired streetwear collection.
U.S. Alteration is a label that prides itself on its quality and an unconventional detailed aesthetic. Partnering with Lupe Fiasco was attempt from the label to develop street cred and appeal to a mass market. The collection is geared towards the everyday man and features classic basics with a twist. The preview photos are color coded. For instance, one glorious shot captures Lupe Fiasco in an all red track suit leaning against a classic red muscle car.
The U.S. Alteration 2013 Spring preview highlights workwear and stars Lupe Fiasco.
Key Themes Behind This Trend
- Workwear-inspired Streetwear
- Streetwear labels can collaborate with unconventional celebrities to increase their street credibility and appeal to a mass market.
- Color-coded Lookbooks
- Brands can create lookbooks that are visually appealing and easily scannable by color-coding the outfits worn by models or celebrities.
- Unconventional Brand Partnerships
- Collaborations with non-traditional partners can help fashion brands expand their reach and appeal to a wider audience.
Where This Applies
- Fashion
- Fashion labels can create collections that combine classic basics with workwear-inspired elements to appeal to the modern urban consumer.
- Music
- Musicians can collaborate with fashion brands to showcase their personal style and influence fashion trends.
- Marketing
- Marketers can leverage unconventional brand partnerships and visually appealing lookbooks to create buzz and generate interest around fashion collections.
