The Caterina Gatta Spring 2013 ad campaign is full of femininity. From the fashion's floral prints and body-clinging silhouettes to the photographer's use of hazy filters over each image, the campaign looks as though it were part of a dream. Of course, the upcoming spring season can often feel that way, especially when people are still stuck in the dead of winter.
Lensed by photographer Paolo Santambrogio, the Caterina Gatta Spring 2013 ad campaign stars model Suki Waterhouse. The British beauty channels her inner Brigitte Bardot with help from a talented makeup artist and hairstylist team that gave her voluminous tresses and a sultry cat eye look. Outfitted by stylist Alessandro Buzzi, her irresistible seductive quality is given a playful twist.
Why This Trend Is Growing
- Hazy Fashion Ads
- The use of hazy filters in fashion advertising campaigns adds a dreamlike quality, which brands can use to tap into the consumer's desire for fantasy and escape.
- Floral Prints and Body-clinging Silhouettes
- Fashion brands can tap into the trend of femininity by incorporating floral prints and body-clinging silhouettes into their designs, providing consumers with clothing that enhances and celebrates their feminine identities.
- Sultry Cat Eye
- Brands in the makeup industry can explore the trend of sultry cat eye looks, using it to create a unique line of eye products that cater to consumers' desires for seductive and alluring looks.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can use hazy filters and feminine designs to create dreamy and playful ad campaigns that tap into consumers' desire for escape from reality.
- Makeup Industry
- The makeup industry can use the trend of sultry cat eye looks to create unique eye products that cater to the consumers' desire to feel seductive and alluring.
- Photography Industry
- The photography industry can offer their expertise in creative direction and lensing to create visually dreamy ad campaigns that capture the essence of femininity.
