Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Always-Dry Liquid Repellants

Ultratech's Ever-dry Spray Repels Liquid from Any Surface

— February 14, 2013 — Unique
If Ultratech's video demonstration of its Ultra-Ever Dry treatment spray is to be believed, you can keep your shoes and cinder blocks always dry with this stuff.

The Ever Dry spray is both hydrophobic and oleophobic, which simply means that it repels both water and oil. Despite having a name that sounds like they should be battling the Ninja Turtles for world domination, Ultratech seems to have come through on its bold claims. Since seeing is believing, the video demonstration is actually pretty cool.

Watch as water, mud and a non-descript green liquid are poured over surface after surface only to bead together and roll off, keeping each item always dry. The most impressive demonstration is likely the hiking boot going nearly ankle deep in mud and coming out clean afterwards. The video has actually gone viral, with over 2.5 million views as of this morning.

I think I need to spray my work shirts with this stuff to avoid stains when I inevitably spill my coffee on myself every morning.
Trend Themes
1. Hydrophobic Technology - Ultratech's Ever-Dry spray demonstrates the rising trend of hydrophobic technology that repels water and other liquids from surfaces.
2. Oleophobic Coatings - The Ever-Dry spray showcases the growing trend of oleophobic coatings that resist oil and other greasy substances.
3. Viral Marketing - The video demonstration of the Ever-Dry spray going viral highlights the trend of using viral marketing to promote innovative products and solutions.
Industry Implications
1. Footwear - The hydrophobic and oleophobic properties of Ever-Dry spray can disrupt the footwear industry by offering water and stain-resistant shoes.
2. Construction - The use of hydrophobic and oleophobic technologies like the Ever-Dry spray can revolutionize the construction industry by providing durable and easy-to-clean surfaces.
3. Consumer Goods - The demand for hydrophobic and oleophobic coatings is likely to grow in the consumer goods industry, leading to the development of innovative stain-resistant products for everyday use.
5.3
Score
Popularity
Activity
Freshness