This NBA All Star Game Commercial Features ASAP Rocky
Jonathon Brown — February 12, 2013 — Pop Culture
This NBA All Star Game commercial is released just in time for the festivities to begin this weekend in Houston, Texas.
The commercial features highlights from the first half of the 2012-2013 NBA season, mixed in with images from ASAP Rocky’s video for Goldie. While the song and video came out months ago, they are well suited as a soundtrack for these high-flying highlights.
What’s so interesting about this pairing is that ASAP Rocky hails from New York, but has admitted his sound is heavily influenced by the Houston rap scene and their slow-sipping, chopped and screwed style. This connects to the NBA All Star game because it is being hosted in Houston this year.
This NBA All Star commercial features big stars like Kobe Bryant, Kevin Durant and Lebron James.
The commercial features highlights from the first half of the 2012-2013 NBA season, mixed in with images from ASAP Rocky’s video for Goldie. While the song and video came out months ago, they are well suited as a soundtrack for these high-flying highlights.
What’s so interesting about this pairing is that ASAP Rocky hails from New York, but has admitted his sound is heavily influenced by the Houston rap scene and their slow-sipping, chopped and screwed style. This connects to the NBA All Star game because it is being hosted in Houston this year.
This NBA All Star commercial features big stars like Kobe Bryant, Kevin Durant and Lebron James.
Trend Themes
1. Music/sports Remixes - Combining popular music with sports highlights creates a new content category with potential for significant brand partnerships and sponsorships.
2. Cross-cultural Marketing - Highlighting cultural connections between sports and music could increase engagement and appeal to wider and more diverse audiences.
3. Event-centric Advertising - Creating ad campaigns centered around annual or seasonal events like the NBA All Star game can generate buzz and excitement among fans.
Industry Implications
1. Advertising - Opportunities for creative collaborations in content creation and event advertising arise from the sports/music crossover.
2. Sports Entertainent - There is potential for engaging fans and viewers through unique partnerships and cultural storytelling.
3. Music Marketing - Connecting with sports audiences through cultural similarities and shared interests creates new avenues for marketing and promotion.
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