It doesn't seem to be a surprise, really, when you think about it that social enterprises and the much commodified ancient Indian discipline fit so well together and these yoga-influenced social companies attest to just that.
From accessible athletic classes that provide yoga sessions to less-privileged communities to mat repurposing brands that takes yoga mats and transforms it into art, the mix here is attempted to be the spiritual and the social -- a mix that obviously connects in more forms and methods than one. Yoga-influenced social companies include fashion brands simply trying to sell you more stuff and also adventure travel vacations that meld a yoga retreat-style trip with community and economic development initiatives in Latin America.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
