Road rash can be a nasty condition for skateboarders, and it also doubles as the name for this new Marc Jacobs skateboard.
Road Rash is a skateboard deck offered by the American fashion designer as his take on the increasingly popular urban sport. The deck features what looks like an abstract floral print at first glance. It's based in warm hues of pink and cream and accented by cool, minty greens.
The design appears wavy and smooth, although the accompanying video tells a different story. It features two designers dressed as doctors standing over the skateboard deck with screwdrivers. Each of them dig their tools into the paint to create added texture and jagged lines. This technique falls in line with the Road Rash title as the designers are effectively applying road rash to the deck design.
Why This Trend Is Growing
- Paint Scraping Techniques
- Opportunities for brands to develop new paint scraping techniques for artistic skateboard designs
- Abstract Skateboard Design
- Innovative designs that incorporate abstract floral prints can disrupt traditional skateboard aesthetics
- Skateboard Fashion Line
- Development of fashion lines that combine skateboarding gear with high fashion design can create a new market niche
Industries Being Reshaped
- Skateboarding
- Skateboard equipment manufacturers can explore marketing opportunities by collaborating with fashion designers to appeal to a wider audience
- Fashion
- Fashion designers can use skateboarding as inspiration to create new designs and expand their product offerings
- Art
- Artists can explore new mediums by applying their techniques to skateboard decks in collaboration with skateboard brands
