The UK Vogue Come As You Are editorial features the somber, sisterly side of models Meghan Collison and Juliana Schurig. The two sit next to one another amid a barren, decrepit room, posing as they sat with intertwined limbs.
Come As You Are will be showcased within the March 2013 issue of UK Vogue. This sneak peak provides a look ahead at the publication, offering a window to its take on the coming spring and summer seasons. Stylist Clare Richardson brought this very vision to life with draping fabric and mismatched patterns, all of which were worn rather effortlessly by Collison and Schurig.
Photographer Josh Olins captured this nonchalant vibe. His images feature no hint of a smile, but rather the laid back and frequently melancholic vibes put out by the young beauties.
Why This Trend Is Growing
- Somber Fashion Editorials
- Disruptive innovation opportunity: Develop a fashion brand that embraces melancholic aesthetics and appeals to consumers seeking a more introspective style.
- Intertwined Limbs Photography
- Disruptive innovation opportunity: Create a photography platform or app that allows users to easily create unique and artistic photos with intertwined limbs.
- Mismatched Patterns
- Disruptive innovation opportunity: Launch a fashion line that celebrates mismatched patterns, catering to individuals looking for unconventional and eclectic styles.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Create sustainable and ethical fashion brands that specialize in somber and introspective aesthetics.
- Photography
- Disruptive innovation opportunity: Introduce innovative photo editing software or tools that enable users to create distinctive images with intertwined limbs.
- Textile Design
- Disruptive innovation opportunity: Develop a textile design company that offers unique fabrics with mismatched patterns, targeting fashion designers and enthusiasts looking for unconventional materials.
