A new pet turns into a big burden in the new Doritos 'Goat 4 Sale' commercial, which was produced in preparation for the Super Bowl last weekend.
This commercial follows in the footsteps of Doritos commercials from previous years by employing an animal to assist in the humor. In this particular commercial, a man is walking down the road when he sees a sign selling a goat. The goat looks harmless enough as it stands quietly eating out of a Doritos bag.
Once home with the goat, the man stockpiles Doritos until the entire kitchen is full. Unfortunately, the goat eats all the Doritos in one night.
While Doritos Goat 4 Sale is entertaining and funny, it's an odd strategy to present audiences with an entire 30 seconds of a goat eating the product. After all, are you supposed to take your cues from, goat diets?
What's Driving This Trend
- Animals in Advertising
- Opportunity for brands to incorporate animals in their commercials for humorous and memorable content.
- Humorous Product Consumption
- Potential for brands to create comedic commercials that showcase the enjoyment and consumption of their products.
- Unconventional Marketing Strategies
- Brands can explore unique and unconventional ways to capture audience attention and stand out from competitors.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can utilize humorous advertisements to create a memorable brand image and increase customer engagement.
- Advertising and Marketing
- Opportunity for advertising and marketing firms to develop creative and unconventional strategies to help brands capture audience attention.
- Pet Care Products
- Pet care companies can leverage the popularity of animals in advertising to promote their products and appeal to pet owners.
