This Jeep Super Bowl commercial is one of the most potent of the year because it's narrated by Oprah and part of Operation S.A.F.E. Return, which helps U.S. veterans returning from combat.
In a heartfelt address, Oprah helps illustrate the lives of those who are waiting for their loved one(s) to come home from battle. The visuals are nostalgic and the narration cuts right to the heart of this sensitive national subject.
When troops go to war, they leave behind real families who need them. In the name of their country, troops go off to risk their lives and this Jeep Super Bowl commercial does well to put faces to such tough times.
Clocking in just over 2 minutes long, this is far from a cheap product placement pitch on Jeep's part. In fact, the actual vehicles are barely shown throughout the ad.
What Makes This Trend Stand Out
- Operation S.A.F.E. Return
- Jeep's involvement in Operation S.A.F.E. Return highlights the trend of corporations supporting military veterans, creating opportunities for disruptive innovation in services for veterans.
- Emotive Advertising
- The emotive messaging in Jeep's Super Bowl ad reflects the trend of companies using emotional appeals to connect with consumers, creating opportunities for storytelling and branding agencies.
- Long-form Video Ads
- Jeep's 2-minute long Super Bowl ad showcases the trend of long-form video ads, creating opportunities for video production companies to create engaging video content for brands.
Sectors Adopting This
- Automotive Industry
- Jeep's Super Bowl ad highlights the automotive industry's potential to support social causes, creating opportunities for car brands to align their values with social issues and make a positive impact.
- Advertising Industry
- The emotive messaging in Jeep's Super Bowl ad highlights the advertising industry's focus on connecting with consumers on a deeper level, creating opportunities for advertising agencies to develop impactful campaigns.
- Entertainment Industry
- Jeep's use of long-form video content in their Super Bowl ad showcases the Entertainment industry's potential to create branded content, creating opportunities for film and television studios to produce storytelling ads for brands.
