In this Dodge Ram commercial, the narrator tells a story of the day God made a farmer.
The ad is part of Dodge’s Super Bowl campaign, yet is over 2 minutes long. The length of the commercial means it didn’t see broadcast in its entirety. Buying 2 minutes of Super Bowl television ad space would simply not be a good use of marketing dollars. However, thanks to the Internet, the commercial in its entirety lives on.
This Dodge Ram commercial pays tribute to all the farmers in the United States that work long hours and perform physically demanding duties from sun up to sun down daily. The narrator tells the story of when God made farmers in what sounds like a pastor’s voice.
Key Themes Behind This Trend
- Long-form Commercial Advertising
- Opportunity to create compelling, story-driven advertisements that resonate with viewers beyond traditional commercial lengths.
- Online Video Advertising
- Potential to maximize reach and engagement by leveraging the internet to distribute longer commercials that may not see broadcast on traditional media.
- Nostalgic Brand Storytelling
- Trend of using emotive narratives and sentimental themes in advertising to establish emotional connections with consumers.
Where This Applies
- Agriculture
- Opportunity to showcase the hardships, dedication, and importance of farmers through emotional storytelling, potentially increasing appreciation for agricultural products.
- Automotive
- Opportunity for automakers to portray their vehicles as reliable and capable tools for hardworking individuals, appealing to consumers in need of durability and utility.
- Advertising & Marketing
- Opportunity for ad agencies to create impactful long-form commercials that can effectively engage and resonate with target audiences, driving brand loyalty and sales.
