A new Psy Super Bowl commercial for Wonderful Pistachios surfaced last night on CBS during the big game and perpetuated the Gangnam Style craze once more.
YouTube's most watched video of all time continues to influence popular culture as Psy is now the face of Wonderful Pistachios. Who would've thought a song like this would suit an advertisement for nuts?
In the commercial, Psy performs his famous song alongside a group of dancing pistachios as part of Wonderful Pistachios 'Get Crackin' campaign. This is a smart move for Wonderful Pistachios because anything involving Psy or Gangnam Style is now a certified viral hit so banking on this adaptation of the song was a pretty safe bet.
Key Themes Behind This Trend
- Viral Advertising
- The success of Wonderful Pistachios' Gangnam Style ad demonstrates the power of using pop culture phenomena to create viral marketing campaigns.
- Celebrity Endorsements
- Partnering with popular celebrities like Psy can increase brand visibility and create a buzz around a product or service.
- Pop Culture Influences
- Brands that stay up-to-date and incorporate popular culture references in their marketing efforts can attract younger, trend-seeking audiences.
Where This Applies
- Food and Beverage
- Wonderful Pistachios, a food commodity brand, utilized pop culture to market their product, proving there can be creativity in all industries.
- Marketing and Advertising
- Successful viral advertising campaigns require creativity and the ability to stay current with pop culture trends, opening up new opportunities for marketers and advertisers.
- Entertainment
- Partnering with celebrities, or incorporating elements of pop culture in advertisements, opens up opportunities for entertainment companies to work with brands and expand their reach to new audiences.
