In this Prudential commercial that aired during last night’s Super Bowl, people on the street were asked to identify the age of the oldest person they know. Each person was given a colored dot and asked to place it on the part of a wall corresponding with the age of that person. The results were a wall full of dots near the higher ages from 85-95.
The narrator makes the point that, due to increased life expectancy, more planning for retirement is necessary.
This is an interesting technique in demonstrating statistics in an interactive way. Prudential could’ve easily produced a graphic detailing the average life expectancy, but instead they welcomed the public to participate and create the visual for them. They took the opportunity to film the process and produced this commercial, which falls somewhere between an advertisement and a blog.
Key Themes Behind This Trend
- Crowd-sourcing Participation
- Opportunities for businesses to involve the public in creating visuals or content to engage and communicate statistics.
- Interactive Advertising
- Creating ads that go beyond traditional formats by incorporating interactive elements to engage the audience.
- Retirement Planning
- Increasing awareness and emphasis on the need for retirement planning due to increased life expectancy.
Where This Applies
- Marketing and Advertising
- Innovative approaches in advertising and communication strategies to enhance audience engagement.
- Finance and Insurance
- Developing new retirement planning solutions and services to cater to the changing needs of an aging population.
- Technology
- Creating interactive tools and platforms that facilitate retirement planning and financial management.
