As so hilariously pointed out in this ad for Schneider Beer, guys have to apologize a lot for simply behaving like guys.
The commercial for the Argentinian beer apologizes to all women for typical guy behavior like honking and catcalling from cars, not washing hands after going to the bathroom, opening beers like animals, playing way too much air guitar and just acting like savages in general. For the record, no one should ever have to apologize for playing too much air guitar, but forgiveness should always be sought for only buttoning half a shirt. The humor stems from the exaggerated reality of how ridiculous men act, especially in the company of attractive women. Hopefully women worldwide accept Schneider Beer's overall gender-based apology.
The ad for Schneider beer was put together by Ogilvy & Mather, an ad agency based out of Buenos Aires.
Key Themes Behind This Trend
- Gender-based Advertising
- Opportunity for ad agencies to create humorous and relatable content that addresses societal issues while promoting products.
- Social Consciousness in Advertising
- Opportunity for brands to showcase their awareness of societal issues through humorous advertising campaigns.
- Emotional Advertising
- Opportunity for brands to connect with customers by creating relatable and emotionally-appealing advertising campaigns.
Where This Applies
- Alcohol Industry
- Opportunity for beer and other alcohol brands to create humorously-apologetic advertising campaigns that connect with customers.
- Ad Agency Industry
- Opportunity for ad agencies to create emotionally-appealing and socially-conscious advertising campaigns that address societal issues while promoting products.
- Gender Studies Industry
- Opportunity for gender studies experts to analyze and provide commentary on advertising campaigns that address societal issues related to gender and promote products.
