Of course it's in sunny San Diego, California where COOLA, eco-friendly sun care company, is based. It screams Southern California: everything from the poppy green, sea blue and dark blue packaging to their news coverage in various glossy magazines people tend to take to the beach such as Marie Claire, British Vogue, Elle, Lucky and American Spa as well as their "Team COOLA" members, which include paddle boarder champions.
COOLA is a sun care brand that uses organic ingredients in its products, many of which include sport-specific lotions for the face, the body and the lips. In 2012, the company was awarded the Environmental Working Group's highest ranked non-mineral sunscreen.
Contact Information
COOLA website
COOLA on Facebook
COOLA on Twitter
COOLA on Pinterest
Key Themes Behind This Trend
- Eco-friendly Sunscreen
- The trend towards eco-friendly sunscreen products using organic ingredients creates opportunities for businesses to innovate in sustainable ingredients and packaging.
- Sport-specific Sun Care
- Sun care products designed for specific sports activities highlight a potential opportunity for businesses to innovate with customized formulas and branding tailored to the needs of athletes and outdoor enthusiasts.
- Non-mineral Sunscreen
- The Environmental Working Group's ranking system for non-mineral sunscreens presents an opportunity for businesses to compete in developing the highest quality and effective products without mineral-based ingredients.
Where This Applies
- Personal Care
- As the demand for organic sun care products increases, companies in the personal care industry can capitalize on a growing market for sustainable and environmentally friendly products.
- Athletic Wear
- The trend towards sport-specific sun care products creates opportunities for athletic wear companies to create branded products tailored towards customers who prioritize value-added health benefits and protection during outdoor activities.
- Green Retail
- Retailers with a focus on environmentally-friendly and sustainable products can expand their offerings to include organic sun care products to meet the needs of conscious consumers seeking to make more sustainable choices.
