The W Magazine Sporty Spice editorial provides direct references to the Spice Girls. While the pop band experienced its greatest period of success during the 90s, the publication has brought back one the group's most iconic looks for its February 2013 issue.
Model Caroline Trentini stands next to dancers Brahim Zaibat and Loic Mabanza in Sporty Spice. Together the group jumped around the set, imitating the attitude and movement of Spice Girls' Victoria Beckham. Stylist Giovanna Battaglia selected contemporary athletic pieces, evident in each shot via clear visors, tennis dresses and slouchy pants. An athletic photoshoot would be nothing without footwear however, hence the selection of metallic lace up sneakers and bright orange high tops.
Key Themes Behind This Trend
- 90s Pop Culture Revival
- Opportunity for fashion brands to tap into nostalgia and create collections inspired by iconic 90s pop stars like the Spice Girls.
- Athleisure Fashion
- Potential for athleisure brands to collaborate with publications and create sporty-themed photoshoots to attract a broader audience.
- Retro-inspired Editorials
- Opportunity for magazines to feature throwback editorials that pay homage to popular celebrities and fashion trends from the past.
Where This Applies
- Fashion
- Fashion brands can capitalize on the 90s pop culture revival trend by creating collections inspired by iconic 90s pop stars like the Spice Girls.
- Publishing
- Magazines can collaborate with athleisure brands to create sporty-themed editorials, attracting a broader audience.
- Photography
- Photographers can offer retro-inspired photoshoots that celebrate popular celebrities and fashion trends from the past.
