"We restore the unseen beauty of the broken, a perfect blend between beauty, history and social commitment," Beyt by '2b design' writes on its Facebook page. Whether that beauty is unseen or simply uncreated yet is the question. 2b, an award-winning social enterprise, takes destroyed homes from the 18th, 19th and 20th centuries and creates product lines such as wrought iron, wood, cooper, tile, trays, tables, floor lamps and lampshades.
2b design was founded in Lebanon but the model has since expanded into the United States. Rather than seeing things as a triple bottom line as many social businesses do, this company has multiple bottom lines including beauty, social integration, reconciliation, environment and preservation of cultural heritage.
Contact Information
2b design website
2b on Facebook
2b on Twitter
2b on Pinterest
2b on Yelp
Why This Trend Is Growing
- Upcycling Heritage Architecture
- Exploring new business models that re-purpose heritage architecture sites and capitalize on their unique aesthetic attributes.
- Sustainable Social Enterprises
- Developing social enterprises that prioritize both environmental sustainability and social responsibility.
- Heritage-based Interior Design
- Incorporating heritage architecture and cultural traditions into modern interior design to create unique and sustainable living spaces.
Industries Being Reshaped
- Home Decor and Interior Design
- The home decor and interior design industry can capitalize on the trend of incorporating heritage articrafts and architecture into modern living spaces.
- Social Enterprises
- Social enterprises can explore the potential of upcycling and heritage architecture for creating sustainable business models with a positive impact on society.
- Architectural Salvage and Restoration
- The architectural salvage and restoration industry can benefit from the growing demand for unique and sustainable materials for home decor and construction.
