Unrecognizable Funny Girl Editorials

The Interview Magazine February 2013 Issue Stars Lena Dunham

Rising filmmaker and actress, Lena Dunham, is making a name for herself as an unapologetic 20-something New Yorker trying to figure out life in the crazy world she lives in. Yet the Lena Dunham people have grown to love and sympathize with on the hit HBO show 'Girls' is nowhere to be seen in the Interview Magazine February 2013 issue. Instead, it is a somber, stoic and stylish woman that poses in front of a camera. That's not a bad thing at all, just an unfamiliar one.

The Interview Magazine February 2013 editorial was shot by photographer Gregory Harris. Forgoing the "self-empowerment through self-degradation" route that she usually takes, as aptly noted by Miranda July, stylist Elin Svahn outfits her in a sophisticated black wardrobe.

Unapologetic 20-somethings
Opportunity for disruptive innovation in creating content and products that appeal to the unapologetic attitudes of young adults in their 20s.
Stylish Transformation
Disruptive innovation opportunity in the fashion industry to explore unconventional and unfamiliar styles that transform the image of well-known personalities.
Sophisticated Black Wardrobe
Opportunity for disruptive innovation in fashion to create new designs and concepts using a timeless and stylish black wardrobe.

Who This Affects Most

Film and Television
Opportunity for disruptive innovation in the entertainment industry to produce content that resonates with young adults navigating their 20s.
Fashion and Clothing
Opportunity for disruptive innovation in the fashion industry to experiment with new styles and wardrobe choices that challenge traditional norms and expectations.
Photography
Opportunity for disruptive innovation in the field of photography to capture unique and unfamiliar perspectives of well-known individuals, transforming their image in the process.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 4%
Freshness 8%

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