Ethiopian-Made Scarves

Connected in Hope Employs Women in Mount Entoto

Connected in Hope's business model works in conjunction with women in Mount Entoto who are currently being trained to take over the day-to-day operations of the enterprise. The products offered include scarves and baskets that are divided into various collections such as Kolfe, Bole, Entoto, Collegiate and Desta. The organization follows the World Fair Trade Organization and the Fair Trade Federation practices.

"Hope" is often marketed in the social entrepreneurship industry, especially those that work in less-industrialized countries on economic development. At the same time, the North Carolina-based company "embraces the moral and ethical foundations of the Christian faith," according to their website.

Contact Information
Connected in Hope website
Connected in Hope on Facebook
Connected in Hope on Twitter
Connected in Hope on Pinterest
Connected in Hope on Flickr

Fair Trade Products
The trend of fair trade practices in the social entrepreneurship industry can be leveraged to establish a wider range of unique products that uphold ethical and moral foundations.
Women's Empowerment
The increasing trend of women's empowerment and training programs is an opportunity to maximize the potential for women to take over day-to-day operations in companies and businesses.
Handcrafted Accessories
The trend of handcrafted accessories can be capitalized on to offer a wider range of unique scarves and baskets in different collections while empowering women and supporting ethical and fair trade practices.

Where This Applies

Social Entrepreneurship
Connected in Hope's business model can encourage the growth of a more sustainable and socially responsible social entrepreneurship industry that empowers women.
Eco-friendly Fashion
The focus on fair trade and handcrafted accessories fits within the eco-friendly fashion industry, and can create business opportunities supporting organic products and promoting sustainable and ethical fashion trends.
Women's Craft & Textile Industries
Empowering women through training and manufacturing opportunities in traditionally male-dominated industries such as the craft and textile industries can help establish more gender-inclusive business models.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 78%
Freshness 8%

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