Based in Newport Beach, California, 'ever/after' is a clothing brand for children that reflects what's often considered as the casual and low-key West Coast lifestyle. The designs are fairly basic in their aesthetic, but not without thought. There's a high/low skirt for girls that resembles the on-trend "mullet" skirt. When browsing the children's lookbook, it's no surprise that there is also a line for adults, considering the wearability for all ages.
Twenty-five percent of each piece of clothing that is bough goes to a non-profit organization and/or cause that you can choose. Since ever/after wishes to have more than just a blind giving act, a 'change the story card' is attached to each item bought, which shows exactly what happens with the money donated.
Contact Information
ever/after website
ever/after on Facebook
ever/after on Twitter
ever/after on Pinterest
Key Themes Behind This Trend
- Children's Lifestyle Clothing
- Disruptive innovation opportunity: Create a clothing brand that reflects the casual and low-key lifestyles of children.
- High/low Skirts
- Disruptive innovation opportunity: Design skirts for girls that incorporate the trendy high/low style.
- Cause-driven Fashion
- Disruptive innovation opportunity: Develop a clothing brand that donates a portion of each purchase to a non-profit organization, while providing transparency on where the money is being used.
Where This Applies
- Children's Clothing
- Disruptive innovation opportunity: Innovate in the children's clothing industry by offering designs that capture the casual and low-key West Coast lifestyle.
- Fashion Retail
- Disruptive innovation opportunity: Revolutionize the fashion retail industry by integrating cause-driven initiatives that allow customers to choose the non-profit organization their purchase supports.
- Social Impact
- Disruptive innovation opportunity: Explore the social impact industry by creating a clothing brand that not only donates to causes, but also provides transparency and educates consumers on where their money goes.
