It can be quite difficult for a branding strategy to appeal directly to two very different consumer age groups; however, Panda Liquorice packaging manages to entice both children and their parents alike. The scrumptious taste factor might know no age but the graphic design reveals the use of two techniques.
The most obvious aesthetic treatment to the tiny boxes is the illustration of a panda's face. Its big cute eyes peer out from one side of the carton and a simplified outline of its body can be found on another. Kids are instantly drawn to the animal's cartoony features and the potential fun in stacking packages to make a complete bear.
With adults in mind, Jonathan Faust gave Panda Liquorice packaging clean lines and a minimalist image. The darling design would appeal to most already, but the modern execution is sure to entice.
What's Driving This Trend
- Dual-age Targeting
- Panda Liquorice packaging successfully appeals to both children and parents, highlighting the trend of brands targeting multiple age groups.
- Cute-minimalist Aesthetic
- The combination of cute panda illustrations and minimalist design in Panda Liquorice packaging showcases the trend of merging contrasting aesthetics.
- Stackable Packaging
- The fun and interactive stacking feature of Panda Liquorice boxes taps into the trend of interactive packaging experiences.
Who This Affects Most
- Food and Beverage
- The Panda Liquorice branding strategy creates opportunities for other food and beverage companies to target multiple age groups with their packaging designs.
- Graphic Design
- The cute-minimalist aesthetic trend in Panda Liquorice packaging offers opportunities for graphic designers to create appealing designs for various products and industries.
- Packaging Design
- The stackable packaging trend showcased by Panda Liquorice opens up opportunities for packaging design companies to create innovative and engaging packaging solutions.
