Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Super Sleek Auto Lights

The Audi OLED Lighting Display Debuts at CES 2013

— January 13, 2013 — Autos
The new Audio OLED design places a new kind of lighting system on Audi cars, which looks much like glowing water moving throughout the vehicle as it moves.

This new lighting concept from Audi OLED totally rethinks the way light is presented on automobiles, and was debuted recently at the Consumer Electronics Show 2013. It's an interesting idea because despite such great strides in vehicle design innovation in the last 20 years, the lighting functions have remained pretty much the same.

This lighting system most notably features a fluid rear lighting display which actually changes as the car is moving to give more information to traffic in its rear. Sensors inside the brake lights pick up when the car is turning and create a fluid-like shift in the lights from one side of the car to the other.
Trend Themes
1. Fluid Lighting Displays - The Audi OLED lighting concept introduces a fluid lighting display that changes as the car moves, presenting new opportunities for dynamic lighting experiences in various industries.
2. Innovative Vehicle Lighting - The Audi OLED lighting concept showcases a new approach to vehicle lighting design, opening up possibilities for disruptive innovation in the automotive industry.
3. Enhanced Safety Features - The fluid rear lighting display of the Audi OLED lighting concept provides increased visibility and information to other drivers on the road, presenting potential for disruptive innovation in the automotive safety industry.
Industry Implications
1. Automotive - The Audi OLED lighting concept presents disruptive innovation opportunities in the automotive industry, particularly in the area of vehicle lighting design.
2. Consumer Electronics - The fluid lighting displays of the Audi OLED lighting concept can be applied to consumer electronic products, offering new and dynamic visual experiences.
3. Safety and Security - The enhanced lighting features of the Audi OLED lighting concept have potential for disruptive innovation in the safety and security industry, particularly in the development of advanced lighting systems for vehicles.
4.4
Score
Popularity
Activity
Freshness