A Bathing Ape has teamed up with Snugpak on the Airpak Vest & Snorkel Jacket.
This marks the beginning of what looks to be a year of interesting street wear collaborations. BAPE is a well known brand that’s been around for years, while Snugpak is a UK brand known more for sleeping bags than fashion. It specializes in high-end insulated goods, which makes this collaboration totally understandable. What better to collaborate with Snugpak on than a pair of winter coats?
The Snorkel Jacket and Airpak Vest are both produced in the same two (or three if you count the interior camouflage print) colorways. There is a vibrant blue as well as a pale tan available. The Snorkel Jacket features a hood while the Airpak Vest holds its own with a high neck collar. Both jackets are reversible.
Key Themes Behind This Trend
- Street Wear Collaborations
- Opportunity for fashion brands to collaborate with unconventional partners to create unique and innovative streetwear products.
- High-end Insulated Goods
- Potential for fashion brands to explore partnerships with companies specializing in insulated goods to create fashionable, yet functional winter apparel.
- Reversible Jackets
- Examination of reversible jacket designs to offer consumers versatile and multi-functional outerwear options.
Where This Applies
- Fashion
- Fashion retailers can capitalize on streetwear collaborations to appeal to younger consumers and create buzz around their brand.
- Outdoor Gear
- Companies in the outdoor gear industry can explore collaborations with fashion brands to introduce fashionable and stylish insulated products to their customers.
- Textile Manufacturing
- Opportunity for textile manufacturers to develop innovative reversible fabric technology for use in the fashion and outdoor apparel industries.
