Travelling the world and always taking the stairs is just one part of the incredible physical activity on display in this film called Nike Do More.
Nike Do More comes from filmmaker Casey Neistat and his friend Graham and is inspired by the Nike Fuel Band. It’s also a spin off of an earlier film by Neistat. The original film featured Neistat jumping off a massive cliff into a pool of water. The only problem with the film was he didn’t actually have a Nike Fuel Band at the time -- once it was released, he decided to make a new film.
Neistat and his friend globe-trotted around the world from Isreal to remote parts of Africa and recorded every minute as their Nike Fuel Band recorded their physical activity. Their journey is underlined by the slogan “Without a goal, you can’t score.”
What Makes This Trend Stand Out
- Adventure Travel
- The film showcases the trend of adventure travel, where individuals seek out physically active experiences in unique locations.
- Wearable Fitness Technology
- The use of Nike Fuel Band in the film highlights the trend of wearable fitness technology, which allows individuals to track and measure their physical activity.
- Branded Content
- The film represents the trend of branded content, where companies collaborate with content creators to promote their products or services in a creative and engaging way.
Sectors Adopting This
- Travel and Tourism
- The travel and tourism industry can leverage the trend of adventure travel by offering unique and physically active experiences to attract customers.
- Fitness and Wellness
- The fitness and wellness industry can benefit from the trend of wearable fitness technology by developing innovative devices that enhance tracking and monitoring of physical activity.
- Advertising and Marketing
- The advertising and marketing industry can explore the trend of branded content by partnering with content creators to create compelling narratives that promote products or services to a wider audience.
