The Nike Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their resolutions and make them happen in 2013.
The clever athletic campaign features a series of photographs, a social media concept and an interactive element. Firstly, the photographs released to promote this movement feature groups of people running with bold white writing overlay. Bold pictures include a couple running together with the caption "NOTHING CAN STOP US" followed by the #MakeItCount and a Nike+ symbol. These ads are inspirational and pack a slew of motivational messages.
Nike encourages its followers to set goals, be active and make them happen with the Nike Running 2013 campaign.
What Makes This Trend Stand Out
- Motivational Campaigns
- Opportunity for businesses to create motivational campaigns that inspire people to achieve their goals and adopt healthy lifestyles.
- Social Media Engagement
- Opportunity for businesses to utilize social media platforms to engage with consumers and encourage them to participate in campaigns.
- Interactive Advertising
- Opportunity for businesses to create interactive advertising campaigns that capture the attention of consumers and promote brand engagement.
Sectors Adopting This
- Sportswear
- Disruptive innovation opportunity for sportswear companies to develop products that are not only functional but also inspire and motivate individuals to stay active and achieve their fitness goals.
- Fitness Apps
- Opportunity for fitness app developers to create interactive platforms that allow users to set goals, track their progress, and receive motivational messages to stay committed to their fitness resolutions.
- Advertising Agencies
- Opportunity for advertising agencies to adopt interactive and engaging approaches to create campaigns that resonate with consumers and motivate them to take action.
