This 2012 year in review video starts by basing the entire video around Psy’s Gangnam Style song, which is now YouTube’s most viewed video of all time.
This 2012 year in review video acts as a recap, not of the year’s biggest news, but of the year’s biggest YouTube stars. While some viewers may not be familiar with all the faces included in this viral celeb mashup, they’ll definitely see a few they recognize.
One notable appearance comes from Alphacat, who had a great viral year creating hilarious spoofs and impersonation videos of President Obama. Since it was an election year, he had plenty of material to work with.
Throughout the 2012 year in review video, more and more YouTube sensations and celebs pop up singing the Gangnam Style remix 'Rewind YouTube Style.'
What's Driving This Trend
- Viral Celeb Mashups
- Opportunity for creating collaborative remixes featuring popular YouTube stars.
- Youtube Sensation Recap
- Opportunity to summarize the year's most popular YouTube stars in a video.
- Celebrity Impersonation Videos
- Opportunity to create humorous spoofs and impersonation videos of famous figures on YouTube.
Who This Affects Most
- Entertainment
- Disruptive innovation opportunity for content creation and remixing in the entertainment industry.
- Online Video
- Opportunity to capitalize on the popularity of viral videos and YouTube stars in the online video industry.
- Social Media Marketing
- Opportunity for brands to leverage the popularity of viral celebs by engaging in influencer marketing and collaborations.
