The Stutterheim Raincoats latest collaboration with photographer Thomas Lohr presents a series of homeless-laden snap shots.
The Swedish raincoat brand is known for its craftsmanship, materials and attempting to maintain a traditional Swedish coat aesthetic. The newest collection was launched with a series of captures taken by Lohr. Lohr is notorious for his work with big names like GQ, iD and so forth. By partnering up with Stutterheim Raincoats he was able to bring his gritty and simple approach to the brand's marketing. The pictures feature a man with a disheveled look including straggly hair and a wild beard. The look is rugged and works in great contrast to the sleek and simplistic raincoats.
The Stutterheim Raincoats lookbook shot by Thomas Lohr is clean, classic and assures the label will continue to grow and expand.
Why This Trend Is Growing
- Homeless-inspired Fashion
- Opportunity for brands to create clothing or accessories with a disheveled, rugged aesthetic inspired by homelessness.
- Unconventional Brand Collaborations
- Chance for brands to partner with artists and photographers to bring a unique and gritty approach to their marketing.
- Contrasting Visuals for Marketing
- Potential for brands to explore the use of contrasting visuals to create a powerful impact in their marketing campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can embrace the homeless-inspired aesthetic to disrupt traditional fashion norms and attract a niche audience.
- Art & Photography
- Artists and photographers can collaborate with brands to bring their unique perspectives and aesthetics into commercial campaigns.
- Marketing & Advertising
- Marketing agencies can explore the use of contrasting visuals and unconventional collaborations to create impactful campaigns for their clients.
