Garnier Fructis really drives home the point that their product is suitable for any kind of hair in this new shampoo ad.
The most immediate idea for a campaign communicating this message would be to show women with all kinds of different hair. Maybe there would be one woman with short hair, one woman with thick hair, one woman with intensely curly hair and so on. This would be the most obvious route.
Fortunately, Garnier has some creative people working on their advertising. So instead of showing a variety of female hair on women, they showed a variety of female hair as beards on men. This idea achieves a certain unusual appeal and communicates the message perfectly. Imagine growing a beard that long?
Key Themes Behind This Trend
- Unconventional Advertising
- Using unexpected elements in advertising campaigns, such as facial hair on men, creates a unique and memorable brand image.
- Gender-bending Marketing
- Flipping traditional gender roles in marketing can challenge societal norms and attract attention to a brand or product.
- Creative Product Demonstrations
- Innovative approaches to showcasing product features, such as using unconventional visuals like facial hair, can effectively communicate brand messages.
Where This Applies
- Hair Care
- The hair care industry can explore unconventional advertising strategies to differentiate themselves and connect with consumers.
- Beauty and Personal Care
- By challenging traditional gender norms in marketing, the beauty and personal care industry can attract a wider range of consumers and foster inclusivity.
- Advertising and Marketing
- Creative product demonstrations like using unique visuals or unexpected elements can disrupt traditional advertising approaches and engage audiences effectively.
