Unsuspecting students walked into the Royal Institute of Technology in Stockholm, Sweden, one recent morning to find an interactive vending machine in the lobby.
As cameras rolled, students cautiously approached the glowing interactive vending machine and noticed a sign that read "Sing For Me" (in Swedish). In an effort to get people into the holiday spirit (and capture promotional footage) Coca Cola set up the Sing For Me interactive vending machine that gives out free sodas to people who sing karaoke for the machine.
The concept of an interactive vending machine is one that Coca Cola's employed in the past, but this machine is tailored specifically for the Christmas season. The machine is only programmed to include Christmas songs.
What's Driving This Trend
- Interactive Vending Machines
- Disruptive innovation opportunity: Develop interactive vending machines that engage customers through fun and unique experiences.
- Promotional Footage
- Disruptive innovation opportunity: Create innovative ways to capture promotional footage that attract and engage target audiences.
- Tailored Vending Machines
- Disruptive innovation opportunity: Design vending machines that cater to specific seasons or events to create a personalized consumer experience.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity: Introduce new technologies and interactive features to vending machines to enhance customer experience and boost sales.
- Marketing and Advertising Industry
- Disruptive innovation opportunity: Explore creative strategies to capture promotional footage that stands out and generates buzz.
- Retail Industry
- Disruptive innovation opportunity: Incorporate personalized elements into vending machines to create memorable and engaging customer interactions.
